[email protected]  
Login to Email
        [email protected]  
Login to Email

Dr. Samrat Bharadwaj

Assistant Professor, Department of Commerce

Profile

TEACHING EXPERIENCE

  • Dibrugarh University: August 2024 – Present [Assistant Professor (Department of Commerce)]
  • Digboi College: January 2020-July 2024 [Assistant Professor (Department of Commerce)]
  • Gauhati Commerce College: August 2018 – July 2019 [Assistant Professor (Department of Business Management)]
  • Salt Brook Academy: June 2017 – July 2018 [Assistant Professor (Faculty of Marketing, B. Com Programme)]

ACADEMIC QUALIFICATION

  • B.Com (Business Management) [Gauhati Commerce College, Gauhati University]
  • M.Com (Marketing) [Department of Commerce, Dibrugarh University]
  • M.Phil (Commerce) [Department of Commerce, Dibrugarh University]
  • Ph.D (Consumer Psychology) [Department of Commerce, Dibrugarh University]
  • UGC-NET (2017)
  •  

PROFESSIONAL QUALIFICATION

  • Google Certification in Digital Marketing
  • One Year Post Graduate Diploma in Computer Applications.
  • One-year Diploma in Acting
  • Six months Diploma in Journalism
  • Tally

PROFESSIONAL MEMBERSHIPS

  • Life Member at Indian Commerce Association (ICA)
  • Life Member at North East India Commerce and Management Association (NEICMA)

PATENTS

  • Wireless Consumer Behaviour Prediction Device, UK Patent, 6370921, Patent Granted.
  • A Method for Analyzing Adoption Intention of E-Book Usage Among Students During Covid-19. South African Patent, 2023/03842, Patent Granted.
  • Apparatus for Sorting Currency. Indian Patent, 383018-001, Patent Granted.
  • Customer Feedback Kiosk. Indian Patent, 401996-001, Patent Granted.

BOARD MEMBER

  • Review Board Member of ‘Marketing and Management of Innovations’ (Web of Science Indexed) published by Sumy State University, Ukraine
  • Editorial Board Member of ‘International Journal of Business Management Insight & Transformation’ published by Eureka Publications (International)

ACCOMPLISHMENTS

  • Regular Expert Reviewer for Journal of Retailing and Consumer Services published by Elsevier (Scopus and Web of Science indexed).
  • Regular Expert Reviewer for Journal of Promotion Management published by Taylor & Francis group (Scopus and Web of Science indexed).
  • Regular Expert reviewer of Gadjah Mada International Journal of Business (Scopus indexed).
  • Awarded best paper for ‘Behavioural Intention of the Assamese Generation Y Community Towards Investment in Cryptocurrency: With Special Reference to Digital India Campaign’ in ICSSR Sponsored National Conference on Atmanirbhar Bharat, The Reclamation and Resilience in 2022.

INVITATION AS RESOURCE PERSON

  • Acted as Resource Person in Two Day National Workshop on ‘How to Write a Research Paper for UGC-Care, Scopus, Web of Science and ABDC Indexed Journal’ organized by Boost-a-brain classes, Guwahati on 10th and 11th February 2024.
  • Acted as Resource Person in Two Day National Workshop on ‘How to Write a Research Proposal’ organized by Boost-a-brain classes, Guwahati on 2nd and 3rd January 2024.
  • Acted as resource person in National Seminar on the topic 'From Engineer to Entrepreneur: The Skills and Strategies You Need to Know’ on 5th of September 2023.
  • Acted as Resource person in a career counselling session on ‘Scope of Commerce in Contemporary Society.’ organized by Rotary Club on 28th of August 2023.
  • Acted as Resource person in a career counselling session on ‘e-commerce to v-commerce: A Paradigm Shift.’ organized by Rotary Club on 29th of August 2023.
  • Acted as resource person in International Workshop on the topic ‘Speak With no Fear’ on 25th of September 2021 organized by Rotaract Club of Dibrugarh.
  • Acted as Resource Person in One Day National Workshop on ‘Managing Entrepreneurship for Sustainable Future’ organized by Institute of Policy Research in Economics, Management and Social Development on 4th of April 2021.

WORKSHOPS/WEBINARS ATTENDED

  • One week Faculty Development Programme on ‘Mentoring Pedagogy and Teaching for Higher Education’ organised by Indian Institute of Technology, Guwahati from 24th-29th of May 2021.
  • Two Days International Faculty Development Programme on 'Academic Writing in Quality Journals' Organised by University of Madras on 18th and 19th of August 2020.
  • One Week Online National Level Workshop on 'Use of SPSS and R-Statistics in Research' organised by Dibrugarh University From 6th of July 2020 to 11th of July 2020.
  • One Day Webinar on 'Soft Skills and Personality' organised by DHSK Commerce College on 15th of June 2020.
  • One Week Online National Level Faculty Development Programme (FDP) organised by Dibrugarh University From 1st of June 2020 to 7th of June 2020.
  • Participated in 'Spitting Kills' Campaign during April-May 2020 to prevent the spread of Covid-19.

PROFESSIONAL LINKS

Publications

BOOKS AUTHORED AND EDITED

  • ‘Advertising and Sales Promotion’, published by Kalyani Publishers, New Delhi, ISBN: 978-93-5540-198-4
  • ‘E-War: Clash of the Indian Giants’ published by Eureka Publication, Maharashtra, ISBN: 978-93-91260-72-9
  • ‘Bizquest: Insights into Commerce, Economy and Society’, published by Eureka Publication, Maharashtra, ISBN: 978-93-91260-42-2
  • ‘India in the 21st Century: Trends in Commerce, Economy and Society’ published by Eureka Publication, Maharashtra, ISBN: 978-93-91260-94-1
  • ‘BizQuest: Volume 1’ published by Eureka Publication, Maharashtra, ISBN: 978-93-91260-76-7

RESEARCH PUBLICATIONS

  • ‘Behavioural Intentions of Generation Y to Invest Using Artificial Intelligence in India: Innovations in the Robo-Advisory Space’ Published in Jim Quest: Journal of Management and Technology, Jan-June 2024, ISSN 0975-6280.
  • ‘Impact of green Variables on Employee Behavior in Indian Green Hotels: An SEM study using S-O-R Framework’ Published in The IUP Journal of Organizational Behavior, April 2024, ISSN 0972-687X
  • ‘Influence of Mediating Effects of Freebies on Purchase Intentions of Gen Z Indians at Gourmet E-Stores: A Study Using S-O-R Model’ Published in The IUP Journal of Marketing Management, November 2023, ISSN 0972-6845
  • ‘Weight-Related Teasing as a Source of Consumer Motivation for Impulsive Purchase Intention of Weight Loss Dietary Supplements: Insights from Generation Z’ Published in Young Consumers (Emerald Publishing Limited), July 2022, ISSN 1747-3616
  • ‘Behavioural Intention Towards Investment in Cryptocurrency: An Integration of Rogers’ Diffusion of Innovation Theory and The Technology Acceptance Model’ published in Forum Scientae Oeconomia (Poland), Volume 9 (4), December 2021, ISSN: 2300-5947.
  • ‘Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty’ published in Journal of Food Products Marketing (Taylor & Francis Group), June 2021, ISSN: 1540-4102.
  • ‘Adoption Intention of e-Book Usage Among Indian Students During Covid-19: A Structural Equation Modelling Insight’ published in Journal of Xidian University, Volume 15, Issue 5, 2021. ISSN: 1001-2400
  • ‘Footwear Purchasing Behaviour in India: A Gender Analysis of Generation Z’ published in International Journal of Creative Research Thoughts (IJCRT), Volume 8, Issue 12, December 2020, ISSN: 2320-2882.
  • 'The Engineering Behind a Successful Supply Chain Management Strategy: An Insight into Amazon.com' published in International Journal of Scientific & Technology Research, Volume 8, Issue 10, October 2019, ISSN 2277-8616, Scopus Indexed.
  • ‘The War Between Flipkart and Amazon India: A Study on Customer Perception’ published in IMPACT: International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL) May 2019 issue bearing ISSN (P): 2347-4564; ISSN (E): 2321-8878
  • ‘Customer Satisfaction Leads to Sustainable Competitive Advantage: With Special Reference to The Lalimou Eco-Tourism Camp in Nameri National Park’ published in IMPACT: International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL) July 2018 issue bearing ISSN (P): 2347-4564; ISSN (E): 2321-8878
  • ‘Philosophies from Indian Mythological Characters in Modern Day Internal Marketing: A Case Study on Shree Krishna’ published in International Journal of Management Studies, July 2018 issue bearing ISSN(Print) 2249-0302; ISSN (Online)2231-2528
  • ‘Assam Lemon –A Prospective NPD Initiative Aimed at Global Market Positioning’ published in International Journal of Research, November 2017 issue bearing e-ISSN: 2348-6848 p-ISSN: 2348-795X
  • ‘Ethics in Internal Marketing: A Case Study Based Upon the Divine Command Theory with Special Reference to Shakuni and Shree Krishna’ published in Paripex -Indian Journal of Research, November 2017 issue bearing ISSN - 2250-1991

CHAPTER PUBLICATIONS

  • ‘When Strategy and Technology go Hand in Hand: An Insight into the Warfare Scenario of Indian E-Commerce Industry’ published in the book Contemporary Issues in Business and Management bearing ISBN 978-93-90919-52-9
  • ‘Effectiveness of Training Needs Identification Process: A Study on Numaligarh Refinery Limited’ in the book titled Business Innovation & Sustainable Management (Approaches Towards the 21st Century) bearing ISBN 978-93-91260-01-9
  • ‘False Belief and the Importance of Truth’ in the book titled ‘Word Ideology’ bearing ISBN 978-93-5452-139-3
  • ‘Insights into Customer Perception and Preference towards Facemasks during COVID-19 Pandemic: A Study upon Generation Y and Generation Z Indians’ in the book titled ‘Contemporary Issues in Business Management and Economics’ bearing ISBN 978-81-951936-9-1
  • ‘Tea Industry of Assam: An Insight into its Small Tea Growers’ in the book titled ‘Farmer Producer Companies in India - Issues and Challenges’ bearing ISBN 978-93-88237-61-1
  • ‘Assam- The Rich Land for Eco-Tourism: An Analytical Study’ in the book titled ‘Myriad of Expression’ bearing ISBN 978-93-85439-45-2

CONFERENCE PROCEEDINGS

  • ‘Role of Freebies Influenced Purchase Intentions in Bridging the Gap Between Theory of Reasoned Action and Attitudinal Loyalty: A Mediation Analysis’ in International Conference on Contemporary Issues in Business Management (ICCIBM-2021) bearing ISBN 978-81-951108-9-6

SEMINAR PRESENTATIONS

  • 'The E-Commerce trend in Assam: A Study on the Purchase Preference of Generation Y and Generation Z across Local e-commerce Websites of Assam' in an ICSSR Sponsored National Seminar in 2021.
  • ‘Patanjali Atta Noodles: Analysing Consumer Behaviour and Customer Satisfaction’ in an International Seminar in 2019.
  • ‘Customer Buying Behaviour in E-tailing Websites: A Study on Amazon.in customers of Dibrugarh’ in NEC Sponsored National Seminar in 2018.
  • ‘Bhut Jolokia-A NPD Initiative to Advent into the Mexican Market’ in UGC Sponsored National Seminar in 2018
  • ‘Religion-For Ethical Business Practices in India: A study on Future Group.’ in International Seminar for Managerial Development in 2017.
  • ‘Foreign Direct Investment and the Indian Retailing Sector: A study on the post Liberalisation Period’ in UGC sponsored national Seminar in 2017.
  • ‘Poverty and Challenges of Livelihood in North East India and Bangladesh” in the ICSSR Sponsored International Seminar in 2016.
  • ‘Supply Chain Management and its role as a Bridge to Success for online retailing: With Special reference to Amazon.Com” in UGC sponsored National Seminar in 2016.

Courses Taken

COURSES TAKEN

UNDERGRADUATE COURSE

  • Business Organization and Management
  • Marketing Management
  • Advertising Management
  • Human Resource Management

POSTGRADUATE COURSE

  • Consumer Behaviour
  • Sales Management
  • Brand Management
  • Service Marketing
Profile

Profile

TEACHING EXPERIENCE

  • Dibrugarh University: August 2024 – Present [Assistant Professor (Department of Commerce)]
  • Digboi College: January 2020-July 2024 [Assistant Professor (Department of Commerce)]
  • Gauhati Commerce College: August 2018 – July 2019 [Assistant Professor (Department of Business Management)]
  • Salt Brook Academy: June 2017 – July 2018 [Assistant Professor (Faculty of Marketing, B. Com Programme)]

ACADEMIC QUALIFICATION

  • B.Com (Business Management) [Gauhati Commerce College, Gauhati University]
  • M.Com (Marketing) [Department of Commerce, Dibrugarh University]
  • M.Phil (Commerce) [Department of Commerce, Dibrugarh University]
  • Ph.D (Consumer Psychology) [Department of Commerce, Dibrugarh University]
  • UGC-NET (2017)
  •  

PROFESSIONAL QUALIFICATION

  • Google Certification in Digital Marketing
  • One Year Post Graduate Diploma in Computer Applications.
  • One-year Diploma in Acting
  • Six months Diploma in Journalism
  • Tally

PROFESSIONAL MEMBERSHIPS

  • Life Member at Indian Commerce Association (ICA)
  • Life Member at North East India Commerce and Management Association (NEICMA)

PATENTS

  • Wireless Consumer Behaviour Prediction Device, UK Patent, 6370921, Patent Granted.
  • A Method for Analyzing Adoption Intention of E-Book Usage Among Students During Covid-19. South African Patent, 2023/03842, Patent Granted.
  • Apparatus for Sorting Currency. Indian Patent, 383018-001, Patent Granted.
  • Customer Feedback Kiosk. Indian Patent, 401996-001, Patent Granted.

BOARD MEMBER

  • Review Board Member of ‘Marketing and Management of Innovations’ (Web of Science Indexed) published by Sumy State University, Ukraine
  • Editorial Board Member of ‘International Journal of Business Management Insight & Transformation’ published by Eureka Publications (International)

ACCOMPLISHMENTS

  • Regular Expert Reviewer for Journal of Retailing and Consumer Services published by Elsevier (Scopus and Web of Science indexed).
  • Regular Expert Reviewer for Journal of Promotion Management published by Taylor & Francis group (Scopus and Web of Science indexed).
  • Regular Expert reviewer of Gadjah Mada International Journal of Business (Scopus indexed).
  • Awarded best paper for ‘Behavioural Intention of the Assamese Generation Y Community Towards Investment in Cryptocurrency: With Special Reference to Digital India Campaign’ in ICSSR Sponsored National Conference on Atmanirbhar Bharat, The Reclamation and Resilience in 2022.

INVITATION AS RESOURCE PERSON

  • Acted as Resource Person in Two Day National Workshop on ‘How to Write a Research Paper for UGC-Care, Scopus, Web of Science and ABDC Indexed Journal’ organized by Boost-a-brain classes, Guwahati on 10th and 11th February 2024.
  • Acted as Resource Person in Two Day National Workshop on ‘How to Write a Research Proposal’ organized by Boost-a-brain classes, Guwahati on 2nd and 3rd January 2024.
  • Acted as resource person in National Seminar on the topic 'From Engineer to Entrepreneur: The Skills and Strategies You Need to Know’ on 5th of September 2023.
  • Acted as Resource person in a career counselling session on ‘Scope of Commerce in Contemporary Society.’ organized by Rotary Club on 28th of August 2023.
  • Acted as Resource person in a career counselling session on ‘e-commerce to v-commerce: A Paradigm Shift.’ organized by Rotary Club on 29th of August 2023.
  • Acted as resource person in International Workshop on the topic ‘Speak With no Fear’ on 25th of September 2021 organized by Rotaract Club of Dibrugarh.
  • Acted as Resource Person in One Day National Workshop on ‘Managing Entrepreneurship for Sustainable Future’ organized by Institute of Policy Research in Economics, Management and Social Development on 4th of April 2021.

WORKSHOPS/WEBINARS ATTENDED

  • One week Faculty Development Programme on ‘Mentoring Pedagogy and Teaching for Higher Education’ organised by Indian Institute of Technology, Guwahati from 24th-29th of May 2021.
  • Two Days International Faculty Development Programme on 'Academic Writing in Quality Journals' Organised by University of Madras on 18th and 19th of August 2020.
  • One Week Online National Level Workshop on 'Use of SPSS and R-Statistics in Research' organised by Dibrugarh University From 6th of July 2020 to 11th of July 2020.
  • One Day Webinar on 'Soft Skills and Personality' organised by DHSK Commerce College on 15th of June 2020.
  • One Week Online National Level Faculty Development Programme (FDP) organised by Dibrugarh University From 1st of June 2020 to 7th of June 2020.
  • Participated in 'Spitting Kills' Campaign during April-May 2020 to prevent the spread of Covid-19.

PROFESSIONAL LINKS

Publications

Publications

 

BOOKS AUTHORED AND EDITED

  • ‘Advertising and Sales Promotion’, published by Kalyani Publishers, New Delhi, ISBN: 978-93-5540-198-4
  • ‘E-War: Clash of the Indian Giants’ published by Eureka Publication, Maharashtra, ISBN: 978-93-91260-72-9
  • ‘Bizquest: Insights into Commerce, Economy and Society’, published by Eureka Publication, Maharashtra, ISBN: 978-93-91260-42-2
  • ‘India in the 21st Century: Trends in Commerce, Economy and Society’ published by Eureka Publication, Maharashtra, ISBN: 978-93-91260-94-1
  • ‘BizQuest: Volume 1’ published by Eureka Publication, Maharashtra, ISBN: 978-93-91260-76-7

RESEARCH PUBLICATIONS

  • ‘Behavioural Intentions of Generation Y to Invest Using Artificial Intelligence in India: Innovations in the Robo-Advisory Space’ Published in Jim Quest: Journal of Management and Technology, Jan-June 2024, ISSN 0975-6280.
  • ‘Impact of green Variables on Employee Behavior in Indian Green Hotels: An SEM study using S-O-R Framework’ Published in The IUP Journal of Organizational Behavior, April 2024, ISSN 0972-687X
  • ‘Influence of Mediating Effects of Freebies on Purchase Intentions of Gen Z Indians at Gourmet E-Stores: A Study Using S-O-R Model’ Published in The IUP Journal of Marketing Management, November 2023, ISSN 0972-6845
  • ‘Weight-Related Teasing as a Source of Consumer Motivation for Impulsive Purchase Intention of Weight Loss Dietary Supplements: Insights from Generation Z’ Published in Young Consumers (Emerald Publishing Limited), July 2022, ISSN 1747-3616
  • ‘Behavioural Intention Towards Investment in Cryptocurrency: An Integration of Rogers’ Diffusion of Innovation Theory and The Technology Acceptance Model’ published in Forum Scientae Oeconomia (Poland), Volume 9 (4), December 2021, ISSN: 2300-5947.
  • ‘Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty’ published in Journal of Food Products Marketing (Taylor & Francis Group), June 2021, ISSN: 1540-4102.
  • ‘Adoption Intention of e-Book Usage Among Indian Students During Covid-19: A Structural Equation Modelling Insight’ published in Journal of Xidian University, Volume 15, Issue 5, 2021. ISSN: 1001-2400
  • ‘Footwear Purchasing Behaviour in India: A Gender Analysis of Generation Z’ published in International Journal of Creative Research Thoughts (IJCRT), Volume 8, Issue 12, December 2020, ISSN: 2320-2882.
  • 'The Engineering Behind a Successful Supply Chain Management Strategy: An Insight into Amazon.com' published in International Journal of Scientific & Technology Research, Volume 8, Issue 10, October 2019, ISSN 2277-8616, Scopus Indexed.
  • ‘The War Between Flipkart and Amazon India: A Study on Customer Perception’ published in IMPACT: International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL) May 2019 issue bearing ISSN (P): 2347-4564; ISSN (E): 2321-8878
  • ‘Customer Satisfaction Leads to Sustainable Competitive Advantage: With Special Reference to The Lalimou Eco-Tourism Camp in Nameri National Park’ published in IMPACT: International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL) July 2018 issue bearing ISSN (P): 2347-4564; ISSN (E): 2321-8878
  • ‘Philosophies from Indian Mythological Characters in Modern Day Internal Marketing: A Case Study on Shree Krishna’ published in International Journal of Management Studies, July 2018 issue bearing ISSN(Print) 2249-0302; ISSN (Online)2231-2528
  • ‘Assam Lemon –A Prospective NPD Initiative Aimed at Global Market Positioning’ published in International Journal of Research, November 2017 issue bearing e-ISSN: 2348-6848 p-ISSN: 2348-795X
  • ‘Ethics in Internal Marketing: A Case Study Based Upon the Divine Command Theory with Special Reference to Shakuni and Shree Krishna’ published in Paripex -Indian Journal of Research, November 2017 issue bearing ISSN - 2250-1991

CHAPTER PUBLICATIONS

  • ‘When Strategy and Technology go Hand in Hand: An Insight into the Warfare Scenario of Indian E-Commerce Industry’ published in the book Contemporary Issues in Business and Management bearing ISBN 978-93-90919-52-9
  • ‘Effectiveness of Training Needs Identification Process: A Study on Numaligarh Refinery Limited’ in the book titled Business Innovation & Sustainable Management (Approaches Towards the 21st Century) bearing ISBN 978-93-91260-01-9
  • ‘False Belief and the Importance of Truth’ in the book titled ‘Word Ideology’ bearing ISBN 978-93-5452-139-3
  • ‘Insights into Customer Perception and Preference towards Facemasks during COVID-19 Pandemic: A Study upon Generation Y and Generation Z Indians’ in the book titled ‘Contemporary Issues in Business Management and Economics’ bearing ISBN 978-81-951936-9-1
  • ‘Tea Industry of Assam: An Insight into its Small Tea Growers’ in the book titled ‘Farmer Producer Companies in India - Issues and Challenges’ bearing ISBN 978-93-88237-61-1
  • ‘Assam- The Rich Land for Eco-Tourism: An Analytical Study’ in the book titled ‘Myriad of Expression’ bearing ISBN 978-93-85439-45-2

CONFERENCE PROCEEDINGS

  • ‘Role of Freebies Influenced Purchase Intentions in Bridging the Gap Between Theory of Reasoned Action and Attitudinal Loyalty: A Mediation Analysis’ in International Conference on Contemporary Issues in Business Management (ICCIBM-2021) bearing ISBN 978-81-951108-9-6

SEMINAR PRESENTATIONS

  • 'The E-Commerce trend in Assam: A Study on the Purchase Preference of Generation Y and Generation Z across Local e-commerce Websites of Assam' in an ICSSR Sponsored National Seminar in 2021.
  • ‘Patanjali Atta Noodles: Analysing Consumer Behaviour and Customer Satisfaction’ in an International Seminar in 2019.
  • ‘Customer Buying Behaviour in E-tailing Websites: A Study on Amazon.in customers of Dibrugarh’ in NEC Sponsored National Seminar in 2018.
  • ‘Bhut Jolokia-A NPD Initiative to Advent into the Mexican Market’ in UGC Sponsored National Seminar in 2018
  • ‘Religion-For Ethical Business Practices in India: A study on Future Group.’ in International Seminar for Managerial Development in 2017.
  • ‘Foreign Direct Investment and the Indian Retailing Sector: A study on the post Liberalisation Period’ in UGC sponsored national Seminar in 2017.
  • ‘Poverty and Challenges of Livelihood in North East India and Bangladesh” in the ICSSR Sponsored International Seminar in 2016.
  • ‘Supply Chain Management and its role as a Bridge to Success for online retailing: With Special reference to Amazon.Com” in UGC sponsored National Seminar in 2016.
Courses Taken
Current Courses
Sponsored Projects